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Take Stock
By Ellis Traub
Dearborn, $19.95

İMoney Magic, Inc. 11/11/00
Saturday Daybreak KATV, Chn. 7
Mary Ann Campbell, CFP

A roadmap to profiting
from your first walk down Wall Street

Ellis Traub is on a mission. It is to empower every person to invest successfully.

He clearly, and in an easy to understand way, draws a picture of how, why, and when to invest for consistently high returns.

Technamental investing is a term Ellis Traub coined that expresses his successful marriage of technical (graphic and visual) and fundamental (operation and financial condition) styles of decision making when investing in common stocks. Technamental investing is a long-term, buy-and-hold, fundamental investment philosophy that can double your profits steadily and surely. Computers speed up this method, but it can also be used successfully by hand.

Traub’s life was changed when he attended an educational session conducted by the National Association of Investor’s Corporation (NAIC.) This nonprofit association has 750,000 members and over 3,000 volunteers nationwide who regularly assist with educating people interested in investing through the group support of investment clubs.

It is an established fact that NAIC members who have followed their organization’s methods diligently have been able to pick four out of five winners and to double that money every five years. This equates to a 15% compounded annual return.

Take Stock shows readers how to:

  • Pick companies that do well
  • Double their money every five years
  • Simplify portfolio maintenance
  • Avoid tax on stock gains

Each chapter ends with a succinct summary of the most important points to help reinforce learning.

Mr. Traub first developed software, an interactive CD-ROM, The Investors Toolkit, to help with decisions picking successful stocks. However, he found that the software was daunting without a clear roadmap to how and why it should be used. Therefore, he wrote Take Stock and included a primer CD-ROM.It offers interactive quizzes for each chapter. The CD also gives a step-by-step tour of everything we should be familiar with when researching a stock. How to deal with data and analyze a company are included. A sample of The Investors Toolkit is also included.

Arkansas is fortunate to have volunteer state directors for NAIC.They are Dick and Jean Wallace, who will be conducting educational seminars statewide to empower investors. Leave a message of your interest on their answer machine at 501-227-7116.

Contact the NAIC toll free at 877-275-6242, or www.better-investing.org