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Rich Dad, Poor Dad
By Robert T. Kiyosaki and Sharon L. Lechter C.P.A., $15.95 book, $17.98 audio
Warner Books
İMoney Magic, Inc.  6/17/00
Saturday Daybreak KATV, Chn. 7
Mary Ann Campbell, CFP

 

What the Rich Teach Their Kids About Money-That the Poor and Middle Class do not!
"The poor and the middle class work for money. The rich have money work for them."

In 1994, at the age of 47, Robert Kiyosaki retired as a millionaire. For the next two years, he enjoyed his retirement on a secluded piece of property in southern Arizona.

By 1996, he decided that he wanted to share his knowledge of money with those seeking to improve themselves financially. Having been a speaker and teacher of business and entrepreneurship for many years, he knew that the best way to learn was by doing. He created the innovative board game CASHFLOW. The first 1000 prototype games were produced in late 1996.

Simultaneously, he was writing the book Rich Dad, Poor Dad with the co-author Sharon Lechter, which shared the lessons he learned about money at a young age. Robert met Sharon when she attended the original beta test of CASHFLOW. Sharon had over 10 years of experience in the publishing and toy industries and shared Robert's passion for educating others.

A fourth-generation Japanese-American, Robert Kiyosaki is from a prominent family of educators. His father was the Superintendent of Education for the state of Hawaii, where the author was born and raised. His business mentor, referred to as his "Rich Dad" in Rich Dad Poor Dad, was the father of his boyhood friend, a self-taught businessman who became a multi-millionaire.

Kiyosaki grew up observing the differences between his "two fathers" including their lifestyles and points of view on education, money and employment. Rich Dad Poor Dad is partly a chronicle of these years, as well as an inspiration and instructional book on how to escape from the "rat race."

Rich Dad, Poor Dad emphasizes three things:

  1. Constantly increase your "financial IQ" by learning abut investing and money management;
  2. The importance of learning the difference between an asset and a liability; and
  3. Wealth is created by building assets as opposed to paying off liabilities. The rich buy assets, the poor only have expenses. The middle class buys liabilities they think are assets.

Entrepreneur, educator and author of Rich Dad, Poor Dad, Robert Kiyosaki has a mission. He wants to teach adults and their kids about money and how to become financially independent. His goal is to help them avoid what he sees as traps in career, mortgages, credit cards and reliance on a company or the government to provide for retirement.

Their mission statement is:
To elevate the financial well being of humanity.

For more information, please contact:

CASHFLOW Technologies, Inc.
6611 N. 64th Place
Paradise Valley, AZ 85253
480-998-6971
www.cashflowtech.com