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Money Secrets of the Rich and Famous
By Michael Reynard, $24.95
Allworth Press
İMoney Magic, Inc.  3/11/00
Saturday Daybreak KATV, Chn. 7
Mary Ann Campbell, CFP

Checkbook confessions of the Wealthy,
Glamorous, and Well-Known

When it comes to the private finances of celebrities, there is no sure formula for success, according to the array of intimate financial biographies featured in this compelling book by historian Michael Reynard. It's about luck and fate.

In looking at the financial lives of private and not-so-private famous people, Reynard explores how they acquired money, what they did with it, what their day-to-day lives were really like, and to whom they wrote checks and for how much.

Some interesting revelations:

  • Thomas Jefferson, undoubtedly one of the most talented and intelligent of American presidents, died deeply in debt and his heirs had to sell his beloved Monticello home.
  • Judy Garland's fortunes were so mismanaged that she died with a debt of more than $4 million. In the worst of times, she was notorious for leaving hotels in the middle of the night to avoid paying bills. The Hotel St. Moritz in New York even impounded her clothing.
  • At the time of her death, Hollywood megastar Marilyn Monroe's net estate value was only $370,426 due to extravagant shopping sprees, lavish gifts to friends, and a turbulent earning history. Posthumous revenue from royalties and licensed products have since generated countless millions of dollars for the estates of her acting coach, psychotherapist, and secretary.
  • Beneath her on-screen ditsy demeanor and trademark red hair, Lucille Ball quietly employed a phenomenal business savvy to fuel her meteoric rise from $25-a-week.
  • In 1918, the great baseball player Ty Cobb borrowed $10,800 to buy 300 shares of Coca-Cola stock. When he died in 1961, he owned $2 million worth of those shares and $10 million of General Motors shares. But he died alone in his hospital room estranged from his family. At his bedside was an old paper bag holding $1 million in cash and securities and a loaded Luger pistol.
  • Babe Ruth was a wild spender and bought at least one new Cadillac a year and lost thousands of dollars betting on horses and buying diamonds for women trying to capture their attention. He was the first professional athlete to have a business manager. As a result, he left a sizeable fortune when he died in 1948.